A draft text, proposed identities(Mark) and visualization for the IDW2012 primary positioning document – FACT SHEET

Design Today

in its nearly infinite manifestations flows from the wellspring of the human cultural narrative – a beginning, middle and end rooted in the first flames of human sentience, evolving through the transience of many todays it is an emerging certainty in the unfolding fabric of our increasingly uncertain,

Shared Tomorrows.



A Design Conference and Design Week

Kuching Sarawak Malaysia

15-21 October 2012

Presented by wREGA under the auspices of ICOGRADA

In partnership with

The  State Government of Sarawak ,

Swinburne University of Technology Sarawak ,

The Municipality of Kuching and

the People of Sarawak.

The Mark #1

The Bunga Terung, which translates to the eggplant flower, is the first tattoo a Borneo male would receive. The Bunga Terung is a coming of age tattoo which marks the passage of a boy into manhood. The Bunga Terung has a spiral at the center of the eggplant flower the Tali Nyawa, which means the rope of life and is identical to the underside of a tadpole which symbolizes the beginning of a new life.

The Mark #2

The FernFlame is extracted from graphic imagery developed in 2010 by Swinburne University of Technology Sarawak School of Business and Design students for the initial pitch document to ICOGRADA. It represented an exploration of  indigenous themes and the experience of a present generation of visual communicators engaging with and evolving with the cultural continuum .

A Small World Of Design

REDISCOVERY focuses a benign lens on an indigenous and local Design microcosm, providing for world design scrutiny and reflection a uniquely formed and vital human imprint . An island in the world. A world story belonging to no one – if not everyone – awaiting rediscovery in its retelling.

A Past, Present and Future Context For Design

Rediscovery offers a revelation and celebration of the first truths of indigenous knowledge by academics, design and craft practitioners. It is an opportunity to experience the uniquely energetic dynamic of a local>world Design incubator and to encourage, learn from and contribute to an undertaking towards a sustainable future culture shaped by design, education and responsibility. One that while partly a response to a history of exploitation of human and natural resources, it embraces the innovative hybridisation of cross cultural fertilisation  with universal first truths originally revealed in flickering light beneath the canopy of ancient rainforests.

A Designed Delegate Itinerary

5 days experience of a unique place

5 days engagement with a unique culture

5 days of autonomous design discovery

4 planes of delegate experience




Kuching Events & Experiences

The Program

The broadest experience will engage you with local ,regional and international design and craft presenters and facilitators from the breadth of design practice,business and  academe.

A detailed supplement outlining all to be involved will be available as a printable download from the REDISCOVERY website.


Present Context





6 Design Workshops

Design Craft Market

Past Context

5 Speakers

2 Seminars

Future Context

5 Speakers

2 Seminars

2 Venues

Swinburne University of Technology Sarawak

Kuching & its environs

The  Journey Of Rediscovery

This information is available within the fold out .

Getting to Kuching

Being in Kuching

Staying In Kuching

Leaving Kuching


REDISCOVERY~SARAWAK is the (6th?) Design Week generated by a national graphic design association under the auspices of ICOGRADA in as many years.

The (Taipei conference 2011 name?) in Taiwan is the most recent. REDISCOVERY in Sarawak will be the first integrating the goals of the Indigo Design Network to be manifest in the Mother Tongue exhibition  first presented at Taipei.



Indigo Design Network


Swinburne University of Technology Sarawak

Sarawak Convention Bureau


State Government of Sarawak

Municipal Government of Kuching

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